Bubble Magazine
A print magazine that explores social issues through the lens of surrealism with aspects of entertainment
Focus
Print Publication
The brief:
Create a concept for a brand based on findings from consumer research - mine was tradwives.
The concept:
A print magazine to offer entertainment by merging art, social commentary and activities with a focus on community building with a key theme of surrealism.
The demographic:
21-30 year olds of all gender identities, creative, curious and socially aware. They value honest information, creativity, social belonging, and friends.
The deliverables:
physical marketing plan
physical magazine mockup
unique approach to campaign
image retouching
Goal
The goal of Bubble Magazine is to offer respite for social media users while still having entertaining and engaging activities. The main appeal of Bubble is being a fully offline magazine - something which is thought to be bad for business, but I think it's an opportunity to build deeper connections with readers.
Other projects
BDG Integrated Marketing Campaign Proposal
Looking to solidify Urban Outfitters as a authentic and trustworthy brand the “How do you BDG” IMC campaign brings this to life.
Consumer Analysis Publication
A look into the trend of tradwives and what we can learn about the consumers of this content
SquishPak - Brand Collaboration
Concept for a collaboration with GoodSquish and EastPak and how to communicate the guidelines for brand identity.
Behind the Glass
Experiential Brand Activation Event with a focus on Spontaneous Discovery