Behind the Glass
Experiential Brand Activation Event with a focus on Spontaneous Discovery
Focus
Brand Activation
The brief:
To create an innovative experiential brand activation event.
The concept:
A unique experience focusing on “serendipitous discovery”.
The demographic:
Young persons who care about clothing quality and style.
Mockups:
The mockups visualize a glass box which would be placed in Soho. The concept draws on performance art by having a seamstress in the box creating one of Fruity Booty’s best selling items. The goal of this is to connect consumers with the art of creating clothing.
Goals:
The main goals of Behind the Glass are increased brand awareness, appreciation for sustainable fashion practices, a push towards marketing off socials and eventual sale increases.
I had a great time with this project, I found it refreshing to try something new. To continue this project I would love to further develop the visuals and layout of the document and mockups.
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