Consumer Analysis Publication
A look into the trend of tradwives and what we can learn about the consumers of this content
Focus
Trend Analysis

The brief:
Analyse a trend in media, then gather primary and secondary research and create a considered document.
My take:
The focus of this research project was on tradwives, I analysed popular tradwives such as Nara Smith, gathered interviews with participants, and questioned what the impact of this trend could be on society.


The deliverables:
physical designed book
trend analysis
academic research
clear impacts


Goal
The goal of this project was to hone my skills in trend analysis, the research I did for this project was fascinating. I learned a lot about how to start looking into a trend and it's origins as well as how it manifests itself in our lives.
If I were to continue this project I would love to look into more historical references.
This book is available upon request!

Other projects

BDG Integrated Marketing Campaign Proposal
Looking to solidify Urban Outfitters as a authentic and trustworthy brand the “How do you BDG” IMC campaign brings this to life.

SquishPak - Brand Collaboration
Concept for a collaboration with GoodSquish and EastPak and how to communicate the guidelines for brand identity.

Bubble Magazine
A print magazine that explores social issues through the lens of surrealism with aspects of entertainment

Behind the Glass
Experiential Brand Activation Event with a focus on Spontaneous Discovery