SquishPak - Brand Collaboration
Concept for a collaboration with GoodSquish and EastPak and how to communicate the guidelines for brand identity.
Focus
Branding and Identity
The brief:
Create a concept for a brand stretch or co-branding. produce a printed ‘brand book’ communicating the guidelines for brand identity and marketing guidelines.
The concept:
A playful backpack that doesn’t compromise on style or functionality.
The demographic:
Young professionals or students looking for a bag that adds to their everyday style.
The deliverables:
physical designed book
logo design
campaign images
multi-channel campaign styles
image retouching
Outcomes
The goal of the SquishPak Brand Book was to create a seamless guideline for the brand collaboration. It ranged from logo format, to the style of imagery and typography. This project is one that I am extremely proud of. I learned so much about brand identity and all that encompasses. It made me really fall in love with creating identities and it's something I want to continue exploring throughout my career.
The physical brand book is available upon request!
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